Damon Evans

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Marketing Communications

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digital marketing

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Public Relations

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Digital Marketing

Whether you’re starting from scratch or looking to expand your online presence, it’s essential that each and every component of your digital marketing strategy is perfectly aligned and all strategically working towards the same objective. With such a vast array of services, we are perfectly positioned to help with growing the online presence of your business, whether this is through assistance with planning and strategies or through support, implementation and management on an on-going basis.

Take a look at the various services we offer to learn how our unique approach to digital marketing can help your business and if you have any questions feel free to get in touch.

 
 
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DIGITAL STRATEGY

Our in-house social media strategist team can put together a long-term strategy to help you reach your online potential. After answering a few simple questions, we can put together an in-depth analysis of your competitors, the key aspects of each social platform for your business as well as both primary and secondary objectives and the KPI's to achieve your goals.

Whether we incorporate your strategy into one of our social media packages, or hand it over for you to implement in-house yourself, this document will be pivotal in ensuring consistent success in social media marketing.

 
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DEDICATED ACCOUNT MANAGER

Each of our services and social media packages come complete with your very own dedicated account manager. Responsible for the daily running of your account, working across your social media platforms to ensure maximum exposure and engagement, whilst adhering to brand guidelines and strategy objectives.

With regular updates from your account manager, you can be sure that success will go from strength to strength. Your account manager will carry out whichever services you’re using with us to ensure your brand reaches its maximum potential.

 
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CONTENT CALENDAR

We understand that some schedules are busier than others, and in this day and age, it’s hard to keep up. This is why we offer each of our clients an editable content calendar to ensure everyone’s on the same page. Your account manager will update the content calendar in advance with a range of content ideas. This is where you can view, edit, change entries or even add your own ideas to be included on any given date you wish.

Whether it’s a new a property sale, branch opening or exclusive behind the scenes sneak peek, we can stay one step ahead with weekly planning. The extent and thoroughness of your content calendar will depend upon the level of your package.

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Signed, sealed, delivered.

We help you reach out to all of your subscribers, whether they’re new, existing or potential customers. Email marketing allows you to directly reach all of these whilst promoting your brand in the best possible light to up-sell, re-engage and maximise the potential of your mailing list.

It’s direct, it’s personal, it’s fast and it’s cost efficient. Email marketing allows you to target subscribers by purchase history, age, gender or any other fields in-line with your business. This will help you to build trust and convert your potential customers or even re-engage and reward your current customers.

With the ability to receive full analytics and reporting from each campaign, you can track key deliverables such as click/open rates and revenue. This in-turn can help you to analyse and refine your database whilst also offering the possibility to let your subscribers choose the campaigns they receive in the future with A/B testing.

 
 

STRATEGY

Preparation is key to any successful email marketing campaign. Not only do we know all of the current trends and latest email marketing tactics, but we also take the time to learn about your audience in order to build a successful strategy which can span up to 12 weeks.

We break down each of your campaigns in an easy-to-understand way, allowing you to see revenue and ROI as well as all other complexities of your campaign; such as click/open rates, subscriber activity and even trend reports, before planning and implementing ideas to continually produce positive results in the future.

 
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DESIGN

The design of each individual newsletter has to stand out for any campaign to be a success. Our team provide the latest in design innovation, including animated campaigns as well ensuring the user experience is easy and effective.

We can also assist with copywriting if required, to ensure that there’s consistency across the brand to build trust and recognition

 
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DELIVERY

There is no point having an amazing design for your email if the delivery isn’t coordinated properly. We always ensure to use the best practice for email marketing, paying close attention to subject lines and making sure all emails are mobile responsive (over 80% of emails are opened on mobile devices) with the latest in HTML and CSS coding.

We also have vast experience in database management and list segmentation to ensure your subscribers receive the right content at the right time.

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Managing your community.

Social media has quickly become an integral part of our everyday lives and with over a quarter of time online being spent browsing and updating our social networks, it’s never been more important for brands to establish a presence and effectively target their audience online.

We offer a full social media management solution that will ensure your various channels are always optimised and responsive, whilst working towards a pre-determined set of key objectives. 

It’s good to know what we’ve been up to, it’s also good to track all the progress that’s been made across your brand’s social media accounts. Each month, your account manager will send across an easy-to-read report for you to take a look at. It’ll include a breakdown of growth, statistics, engagement and demographics as well as a snapshot of the month’s highlights and records of any networking and outreach.

 
 

TWITTER MANAGEMENT

We interact with your followers whilst creating daily content in-line with your social media strategy and brand guidelines. Seeing as Twitter moves so fast, we stay on track with what’s #trending each day, whilst researching and using the most searched and relevant hashtags to gain maximum exposure and achieve great brand awareness.

Alongside daily management, we’re also able to put together a follow/re-follow scheme on behalf of your brand if required, as well as actively reaching out to targeted individuals or industry-related accounts/content to create a dynamic and varied feed.

 
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FACEBOOK MANAGEMENT

Facebook is still the fastest growing and most used social platform in the world. We can offer various levels of Facebook management dependent on your requirements, from daily content creation to fan moderation and interaction.

We will be sure to post an innovative range of content to create a lifestyle around your brand, from promoting products to featuring relateable images, videos or even quotes and celebrities to grab users’ attention. All content is created, of course, bearing in mind your branding, tone of voice and overall objectives.

 
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INSTAGRAM MANAGEMENT

Instagram is fast becoming one of the favourite social platforms for brands to advertise on. Due to the importance of relatable and interesting imagery, your account manager can ensure all posts are to a high standard whilst using the appropriate captions and hashtags to evoke the best response.

The level of service for Instagram management will again be dependent on your requirements and can range from content to full outreach and interaction-monitoring.

In addition, we’re also able to include management across Pinterest, Google+, YouTube, Vimeo and LinkedIn.

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